5 Reasons to Go with Copper over Pipedrive
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CRM & Tech : 4 min read

5 Reasons to Go with Copper over Pipedrive

If you're growing and scaling your business, you've probably looked around at CRM tools that your team can use.

Copper gives you a robust CRM that's ready to grow with you as you scale your team and close more business.

Pipedrive is a lightweight CRM, yes, but it isn’t built to scale with teams as they grow. Here are the CRM perks you get when you go with Copper over Pipedrive.

1. Native CRM integration with G Suite

Copper is designed specifically for Google—and it's recommended by Google too.

No need to learn a completely new tool—it looks and feels exactly like the G Suite applications you're already familiar with because Copper was created using Google’s Material Design principles.

In fact, you can hardly tell that Copper's a different tool:

copper crm's interface lives conveniently inside gmail
Copper fits in neatly with the Gmail view you're already familiar with.

Not only does it sync with your calendar, email, contacts, Sheets, and more, it also lives right inside Gmail so you can work leads, create tasks, and close deals directly in your inbox. No more tab-hopping.

“If you are using G Suite within your company already, the transition would be very easy and does not require much training as you can do a lot with Copper within your inbox.” - G2 Crowd Review

2. Scalability

You’re growing fast and ramping up business. The entire Copper team uses our CRM every day to scale our business. (Hey, we believe in what we're selling.)

Pipedrive is a more lightweight CRM that isn’t quite as powerful, which means that if you have big growth plans, it might not be able to keep up.

And though Pipedrive may come in at a lower price point than Copper, cheaper isn’t always better.

According to their CEO, even they’ve outgrown their own tool, and have almost completely stopped using Pipedrive as their internal CRM. A company that can’t scale its business using its own product probably didn’t create a product that you can use to scale yours.

“From ACT!, Salesforce, Capsule, and others... I've used several and this by far is what I need to grow my business.” - G2 Crowd Review

3. Lead management functionality

Pipedrive claims to be a CRM built to make salespeople unstoppable, but it's missing a key sales functionality: lead management.

It also lacks a leads section in the CRM dashboard, and primarily focuses only on existing pipeline—you can't see or track relationships before there's a monetary amount attached to the contact. If your business knows how to play the long game and knows how to work high-potential relationships that don't pay off right away, this won't fly.

Every business investing in generating sales leads needs a streamlined way to capture and categorize prospects who are interested in your product or service. Copper helps you create a better lead engagement process so you can move those leads through your pipeline faster and easily nurture them.

how lead management works in copper crm
See your contact history with leads before planning how you want to nurture and close them in Copper's clearly laid-out dashboard.

4. Email integration on all plans

Copper’s native integration with G Suite means that all emails are added and attached to the right contact, company, and opportunity automatically. Pipedrive doesn't include an automatic sync on all their pricing tiers.

If you need to BCC an email into a CRM, it almost guarantees that there will be communications (and critical context) that slip through the cracks. And when your team doesn't have the full context into what’s going on with a lead or client, it makes it harder for them to collaborate and keep the ball rolling.

Pipedrive also lacks mass email functionality. With Copper’s robust email capability, you can save time and send one personalized message to multiple recipients at once with standardized email templates and merge tags.

gmail email templates in copper crm
With Copper, you can save a ton of time by using email templates that you can edit in Gmail.

5. Intuitive user experience

Copper was built to be user-friendly, beautiful, and easily adaptable to your processes and workflows. It’s so simple and intuitive, your entire team can jump right in and skip the long training sessions.

Of course, it helps that this CRM naturally fits into the tools you already use, making it a seamless addition to your day-to-day workflow. Pipedrive, on the other hand, requires a few extra clicks to find things like contact information or your meetings for the day (which can add up when you're doing this every minute, every hour, every day).

With Copper, there's no need for a product expert to guide you through the setup process. (Though we're happy to do that if you'd like some help.)

“I desperately needed a simple but intuitive solution to manage my all my business and position me with great tools to start new marketing automation with my CRM. Copper came along and blew all the others out of the way with their G Suite integration.” - G2 Crowd Review

Want to grow with Pipedrive? Try Copper first. (It's free.)

Ready to start growing your team with a CRM that will be here for you as you scale your business?

Give Copper a try here. Get in touch at sales@copper.com with any questions!

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