Case Studies

Introducing the Future of Farming with the Help of Copper

LocalRoots Logo

Three years ago, the idea to make food accessible to anyone, anywhere, at any time sprouted up in LA. Local Roots was formed to improve global health by bringing farming as close to the point of consumption as possible.

Growing produce 365 days a year

As described on their website, Local Roots “designs, builds, deploys and operates the world’s most productive indoor farming solutions.” They’ve created TerraFarms, shipping container farms that produce the equivalent of 5 acres of outdoor production, using 99% less water, without pesticides or herbicides. By controlling the environment within the farms, TerraFarms grow fresh, healthy produce 365 days a year.

In the coming weeks, Local Roots will debut the world's first mobile farm as the future of food technology at SXSW. A Local Roots TerraFarm can grow over 4000 heads of lettuce every 10-12 days. Brandon Martin is Local Roots’ VP of Business Development, and he describes the company’s growing practices as ‘beyond organic.’ “We design, build, deploy and operate the world's most productive indoor farming solutions. Our TerraFarms are co-located next to distribution centers and points of consumption. In turn, food miles are eliminated, therefore greatly reducing our carbon footprint while providing fresh, locally grown produce.”

Organizing business data

As Brandon and his team began expanding their operations, they designed their entire infrastructure around G Suite applications. However, they were still operating within a very fragmented system. Brandon recalls, “We were using several Docs and Sheets spread all over the place - some of which were on a file sharing network, other items were local. We realized we needed to have a centralized system for all of our business data that everyone could access.”

Brandon’s team did quite a bit of research, vetting different applications for months at a time. They immediately liked the intuitive experience of Copper.

“In the past, I’ve had business development and outside sales teams become easily overwhelmed using different data management systems,” says Brandon. “Copper acts as an aggregator of data around all of our customers and potential projects. Because it is an all-in-one platform that everyone has access to, it became a very attractive solution.”

Saving time and staying connected

Since implementing Copper, the Local Roots team has been “awarded the opportunity to decrease workload - sheerly from a data entry standpoint,” says Brandon. “It has saved us a ton man of hours - what we now accomplish in one morning is a fraction of what it would have taken on another system.”

Copper has especially impacted Local Roots’ Business Development team. With satellite offices planned to open all over the world, their teams will be dependent on Copper to stay connected. In fact, each TerraFarm location will have anywhere from 6-100 employees, complete with dedicated account managers and outside sales for each region.

“With all of our growth, it’s important to have a strong foundation today,” says Brandon. “At the same time, our executive team has to be champions of any system we’re using.” As Local Roots continues to expand domestically and internationally, Copper is excited to help their team streamline sales and business processes. To learn more about Local Roots, visit their website here: