All posts

Copper news

Accelerate Your Sales Process with Automated Actions

Copy blog url
Twitter share logoLinkedin share logoEmail to logo

Copper Staff

Contributors from members of the Copper team

There is a misconception that being successful at sales means that you are an outgoing “people person.” While there are many soft skills that go into being a top sales rep, the one unifying quality that all successful sales reps and teams have is a consistent process. I am pleased to announce that Copper has just released our Automated Actions suite - the product that will ensure you and your sales team follow the sales process that will maximize your results. The Automated Actions suite gives you the ability to automatically assign tasks to Copper users at any stage in your sales funnel. Set it up once, and never miss out on an opportunity!

task automation

The idea of Automated Actions came from our own sales team at Copper. We have a killer sales process that we spend time tweaking and optimizing, but even we fall into the trap of running after the shiny deal that’s right in front of us. We know better than to ignore the core fundamentals that have been proven to drive results. With the launch of the Automated Actions suite we now automatically assign tasks to our sales, marketing, engineering, and customer success teams at the appropriate time in the sales cycle, which ensures we stick to the processes we know are successful. Lets look at an example that we hear frequently: A new prospect signs up on a lead form and we want to make sure our sales team calls them. All it takes is (1) selecting the criteria (e.g. “Leads” with activity “Created”), and (2) setting up the task (e.g. assign task “Schedule call with new lead” to sales rep “John Smith” and remind him about the task after two days). In this scenario, Sales Rep John Smith will now automatically receive a task to “Schedule call with new lead” via Copper and via email whenever a lead is created in Copper. Check out this video to see it in action.

task automation

Automated Actions can be linked to any entity in Copper to match your unique business needs. Use this new Copper functionality to take what are normally manual tasks, and automate them to drive consistent processes and increased efficiency. Check out our knowledge base article for more details. This is the first step in building the ultimate “if this, then that” tool in Copper with multiple updates already in the roadmap. The Copper sales team is setting up our Automated Actions right now. Let us know how your sales team is using Automated Actions!

Cheers, Shaun

Try Copper free

Instant activation, no credit card required. Give Copper a try today.

Ideo graphicMasterclass graphicSwell graphicBubbles graphic
Copper try free image

Keep Reading

All posts

Productivity - 3 min READ

Promoting employee engagement in a remote workforce

What we've learned while moving to a fully remote work model at Copper, and initiatives for effectively supporting remote employees.

Productivity - 4 min READ

Monday.com: Is it the right “CRM” for you?

Monday.com is best known as a project management tool, but it has some light CRM capabilities. 5 questions to ask before choosing it as your "CRM."

Productivity - 6 min READ

Jumpstart your new business with these tech tools

Choosing the right tech tools for entrepreneurs or small businesses doesn’t have to be overwhelming. Here’s our list of the technologies you need to thrive from the start.

Copper news - 2 min READ

Copper + Outfunnel Revenue marketing report 2022

Marketing and sales leaders are optimistic about revenue goals in 2022, but remote work arrangements and other issues challenge coordinated efforts.