Build your best deal flow with Copper.

Copper automatically captures every touchpoint with a founder, CEO, or company (emails, meetings, files, notes, term sheets, and diligence documents) and attaches them to the relevant contact record without any manual data entry. This means your entire team's collective knowledge about a company is preserved in one place, even if relationships span years or team members change. You can pick up a conversation right where it left off, with full context on every prior interaction, so no institutional knowledge ever walks out the door.

Yes, Copper's customizable drag-and-drop pipelines give you a real-time visual overview of every deal in your pipeline, organized by stage. You can instantly see how many deals are at each phase, from initial outreach through diligence to term sheet, and identify which ones need attention or have gone cold. Copper also supports multiple pipelines, so you can run separate deal flows for acquisitions, partnerships, or investment categories without everything getting jumbled together in a single view.

Not at all: Copper works directly inside Gmail, Google Calendar, and Google Drive, so your team can manage the entire deal flow without ever leaving their inbox. Contact details and company data are pulled in automatically from emails and the web, meaning records stay current without anyone having to manually update them. As the page notes, Copper users save an average of 5 hours per user per week on manual data entry alone, time that goes back into sourcing and due diligence instead.

Copper surfaces deal status and activity in real time, so everyone on the team, from analysts to the CFO, has an up-to-date picture of where each deal stands without having to chase someone for a status update. Copper customers report a 48% increase in team collaboration when closing deals, and a 39% faster response time to prospects. Automated reminders and task assignments mean the right person gets notified at the right moment, so no follow-up slips through the cracks during a fast-moving diligence or negotiation process.

Copper is built on Google Cloud infrastructure, which meets Google Cloud's own rigorous security standards, a meaningful bar for organizations handling sensitive M&A and investment data. All your term sheets, financial models, and diligence notes are stored and linked directly to the relevant contact or deal record within this secure environment. Copper also operates within the Google Workspace ecosystem, meaning your organization's existing Google security policies and access controls extend naturally to your CRM data.