Copper blog

Featured image: 6 creative strategies for sales outreach

Sales - 6 min READ

6 creative strategies for sales outreach

Think outside of the box with your sales outreach strategy and increase your chances of connecting with leads. Here’s how.

Featured image: Best practices for developing a small business referral program

Sales - 8 min READ

Best practices for developing a small business referral program

Grow your business and strengthen your network with a well-developed small business referral program. Here’s everything you need to know.

Featured image: How to create a customer loyalty program to increase sales

Client success - 7 min READ

How to create a customer loyalty program to increase sales

Creating a customer loyalty program is easy with our 8-step guide, plus customer loyalty program examples for your inspiration.

Featured image: Zendesk Sell (formerly known as Base): Is it the right CRM for you?

Copper news - 6 min READ

Zendesk Sell (formerly known as Base): Is it the right CRM for you?

Compare Zendesk Sell vs. Copper CRM to see which CRM software is the right fit for your business.

Featured image: Top CRM questions to ask your sales rep

5 min READ

Top CRM questions to ask your sales rep

Finding the right CRM platform comes down to asking the right CRM software questions before the purchase. Here’s what to ask.

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Featured image: 11 video types to drive growth with video marketing for business

Marketing - 9 min READ

11 video types to drive growth with video marketing for business

Creating marketing videos for your business doesn’t need to be overwhelming. Here’s how to get started.

Featured image: Copper now stores and organizes all the documents you send through Gmail — in one place.

Copper news - 2 min READ

Copper now stores and organizes all the documents you send through Gmail — in one place.

New file organization capabilities automatically sync with Gmail and Calendar and surface your important customer files across CRM records.

Featured image: 7 things to know when switching from Universal Analytics to Google Analytics 4

Sales - 4 min READ

7 things to know when switching from Universal Analytics to Google Analytics 4

There are many reasons to switch to Google Analytics 4 from Universal Analytics — and Google won’t support the old version starting in 2023.

Featured image: A 4-step process for customer research

Marketing - 3 min READ

A 4-step process for customer research

Customer research doesn’t have to be a pain, you just need the right approach. Follow these 4 steps to uncover your ideal customers.

Featured image: Performing a marketing SWOT analysis for small business

Marketing - 7 min READ

Performing a marketing SWOT analysis for small business

Develop a data-backed marketing strategy by first conducting a marketing SWOT analysis for your small business. Here’s how.

Featured image: Talk about growth…stirring up the cannabis industry + building a successful brand

Client success - 2 min READ

Talk about growth…stirring up the cannabis industry + building a successful brand

Meet Kikoko, the woman-owned cannabis brand committed to providing low-dose, consistent cannabis products for all. Read their growth journey and move to CRM.

Featured image: monday.com: Is it the right “CRM” for you?

Productivity - 4 min READ

monday.com: Is it the right “CRM” for you?

Monday.com is best known as a project management tool, but it has some light CRM capabilities. 5 questions to ask before choosing it as your "CRM."

Featured image: What is a sales pipeline, and what should it include?

Sales - 5 min READ

What is a sales pipeline, and what should it include?

Learn what a sales pipeline is, how it can benefit your business, and how to create your first one.

Featured image: 5 ways to use CRM to get ahead of supply chain issues right now

3 min READ

5 ways to use CRM to get ahead of supply chain issues right now

Supply chain disruptions appear to be ongoing, but here’s how to stay ahead of them to minimize the impact of the supply chain crisis on your biz.

Featured image: WTF are hot leads & how do I find them?

Sales

WTF are hot leads & how do I find them?

What are hot leads? How do you qualify them? Learn everything about finding and nurturing hot leads, plus grab a free hot lead qualification checklist!

Featured image: What is audience segmentation research and analysis?

5 min READ

What is audience segmentation research and analysis?

Use these 3 steps for audience segmentation research and analysis to maximize your sales and marketing efforts.

Featured image: A 4-step process for customer research

Marketing - 3 min READ

A 4-step process for customer research

Customer research doesn’t have to be a pain, you just need the right approach. Follow these 4 steps to uncover your ideal customers.

Featured image: 8 ways to create a successful client-agency communication plan

Client success - 6 min READ

8 ways to create a successful client-agency communication plan

Avoid client-agency miscommunications with these 8 best practices for creating a clear communication plan.

Featured image: Why is content marketing important for your business?

Marketing - 7 min READ

Why is content marketing important for your business?

Learn why a content marketing strategy is important, plus 5 best practices for creating content.

Featured image: 11 video types to drive growth with video marketing for business

Marketing - 9 min READ

11 video types to drive growth with video marketing for business

Creating marketing videos for your business doesn’t need to be overwhelming. Here’s how to get started.

Featured image: Google Workspace picks Copper: Recommended for Google Workspace

Copper news - 2 min READ

Google Workspace picks Copper: Recommended for Google Workspace

We’re pleased to be recommended as a Google Workspace app for another year running.