Copper blog

Featured image: 8 ways to create a successful client-agency communication plan

Client success - 6 min READ

8 ways to create a successful client-agency communication plan

Avoid client-agency miscommunications with these 8 best practices for creating a clear communication plan.

Featured image: Why is content marketing important for your business?

Marketing - 7 min READ

Why is content marketing important for your business?

Learn why a content marketing strategy is important, plus 5 best practices for creating content.

Featured image: 11 video types to drive growth with video marketing for business

Marketing - 9 min READ

11 video types to drive growth with video marketing for business

Creating marketing videos for your business doesn’t need to be overwhelming. Here’s how to get started.

Featured image: Google Workspace picks Copper: Recommended for Google Workspace

Copper news - 2 min READ

Google Workspace picks Copper: Recommended for Google Workspace

We’re pleased to be recommended as a Google Workspace app for another year running.

Featured image: Copper now stores and organizes all the documents you send through Gmail — in one place.

Copper news - 2 min READ

Copper now stores and organizes all the documents you send through Gmail — in one place.

New file organization capabilities automatically sync with Gmail and Calendar and surface your important customer files across CRM records.

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Featured image: Promoting employee engagement in a remote workforce

Productivity - 3 min READ

Promoting employee engagement in a remote workforce

What we've learned while moving to a fully remote work model at Copper, and initiatives for effectively supporting remote employees.

Featured image: Monday.com: Is it the right “CRM” for you?

Productivity - 4 min READ

Monday.com: Is it the right “CRM” for you?

Monday.com is best known as a project management tool, but it has some light CRM capabilities. 5 questions to ask before choosing it as your "CRM."

Featured image: Jumpstart your new business with these tech tools

Productivity - 6 min READ

Jumpstart your new business with these tech tools

Choosing the right tech tools for entrepreneurs or small businesses doesn’t have to be overwhelming. Here’s our list of the technologies you need to thrive from the start.

Featured image: Copper + Outfunnel Revenue marketing report 2022

Copper news - 2 min READ

Copper + Outfunnel Revenue marketing report 2022

Marketing and sales leaders are optimistic about revenue goals in 2022, but remote work arrangements and other issues challenge coordinated efforts.

Featured image: 7 benefits of using software for scheduling meetings with qualified leads

Sales - 5 min READ

7 benefits of using software for scheduling meetings with qualified leads

Up your efficiency with software for scheduling meetings with qualified leads. Everything you need to know to get started.

Featured image: Sales and marketing alignment is possible. Here’s how.

4 min READ

Sales and marketing alignment is possible. Here’s how.

After spending a lot of time refining our internal sales and marketing coordination, we narrowed it down to 6 strategies. Give them a try.

Featured image: 5 reasons to fall for Copper vs. Salesforce CRM

6 min READ

5 reasons to fall for Copper vs. Salesforce CRM

From pricing to CRM features to CRM integrations, see how Copper vs. Salesforce CRM stack up.

Featured image: Celebrating Small Business Week 2022

Sales - 4 min READ

Celebrating Small Business Week 2022

Market gap? No problem. A spotlight on the wins of some of Copper's small businesses

Featured image: Keep your calendar up to date with Google’s calendar scheduler feature

4 min READ

Keep your calendar up to date with Google’s calendar scheduler feature

Now, clients and prospects can schedule a meeting via Google Calendar using the new Google calendar scheduler feature. Here’s how.

Featured image: 4 Reasons to choose Copper vs. Pipedrive CRM

Sales - 4 min READ

4 Reasons to choose Copper vs. Pipedrive CRM

Looking for a new CRM and thinking about Pipedrive and Copper CRM? Here’s a closer look at how Copper vs. Pipedrive compare.

Featured image: Case study: Diag Partners graduates from spreadsheets to Copper, improves data integrity

Copper news - 2 min READ

Case study: Diag Partners graduates from spreadsheets to Copper, improves data integrity

This boutique recruiting firm grew to track 105+ job openings, using Copper as their single source of truth and drastically improving data integrity.

Featured image: 8 best practices for B2B email marketing lead generation strategies

4 min READ

8 best practices for B2B email marketing lead generation strategies

Learn how to optimize your B2B email marketing strategy for lead generation and conversion with these tips.

Featured image: 3 ways to use personalized videos in B2B sales

3 min READ

3 ways to use personalized videos in B2B sales

Hand-made videos can be incredibly effective in B2B sales — even more so than slick, professional video productions. We break down 3 types.

Featured image: Peer-to-peer support: empowering and engaging customers

Client success - 3 min READ

Peer-to-peer support: empowering and engaging customers

Copper’s committed to offer self-service support to our customers. Our Customer Enablement Manager shares her experience with peer-to-peer support.

Featured image: Copper on Copper: an inside look at how we use our own CRM software

Sales - 7 min READ

Copper on Copper: an inside look at how we use our own CRM software

Walking the walk as a CRM means using your own software internally. Here’s how the Copper team uses Copper daily to drive operations forward.

Featured image: How to conduct competitor research in 4 phases

6 min READ

How to conduct competitor research in 4 phases

Learn what competitor research is and how to conduct effective competitor analysis to inform your marketing strategy.