4 Reasons to choose Copper vs. Pipedrive CRM

Choosing the right CRM isn’t just about checking boxes on a feature list — it’s about finding a platform that actually works the way your business does. If you’ve been exploring alternatives to Pipedrive, you're in the right place. In this post, we’ll break down how Copper stacks up, especially for agencies, consultancies, and service-based teams that rely on relationships, not just deals.

From full customer journey coverage to deeply integrated automation, here are eight reasons to choose Copper over Pipedrive CRM in 2025.

Copper CRM’s focus is on organizations that value relationships. Our user experience, built specifically for Google Workspace users, offers immense flexibility to help your organization form connections with leads, customers and other stakeholders.

Pipedrive serves a different audience and use case. Pipedrive’s CRM software was “designed by salespeople, for salespeople” and focuses on “activity-based selling” through scheduling, tracking, and completing activities — especially focused on sales teams.

While Pipedrive’s sales methodology works really well for larger, high-volume, transactional sales organizations, it won’t work for everyone. Agencies, consultancies, business services and construction — among other relationship-intensive businesses — don’t have a linear sales process, meaning their customer journeys are a bit more complex.

If your view of customer relationships looks more like the illustration on the right, then Copper will be a better fit for you. Copper CRM’s features offer significant flexibility to help you tailor your sales and customer processes, including pipelines, project management, automations and workflow automation to meet your unique business needs. This lets you focus on what matters: building genuine, long-lasting relationships — no matter what your process looks like.

Copper is designed specifically for Google Workspace (formerly G Suite) and is the only CRM that’s a Recommended for Google Workspace app. No need to spend hours in training sessions learning a new tool — it feels and looks exactly like the Google applications you already know and love.

What this Google Workspace integration means for you: all your CRM data is now integrated with your Google Contacts, Calendar, Gmail, Google Sheets and more. Without you lifting a finger, Copper pulls emails and calendar events into your CRM contact records and creates detailed profiles for all your relationships.

Not to mention, the Copper Chrome extension places Copper CRM on any webpage, like Gmail, Google Calendar, LinkedIn, and more. This means you won’t have to switch tabs to add leads, track and sends, or manage tasks. You can also look up event details, participants and materials inside Google Calendar without breaking your workflow. Using workflow and email automation, Copper users can set up the system to automatically trigger follow-up emails when a deal moves stages or send a welcome message when a new lead is added — all without leaving your inbox.

Pipedrive has a Google Workspace integration that will sync with your emails and calendar events, and they offer a light add-on to get additional deal context in Gmail. But the expectation is that you’ll need to work in Pipedrive to take advantage of their productivity and email features. With Copper, you can access all that functionality — including email templates and merge fields — right inside your Google apps, so you can pursue pipeline and lead management from exactly where you prefer to work.

“Love the direct integration with Gmail and being able to stay in Gmail for the majority of my day instead of switching back and forth for mundane tasks.” – G2 Review

Copper’s mission is to take care of the tedious manual busywork that prevents teams from focusing on building enduring business relationships.

It starts with your contacts: Copper identifies recent contacts you’ve been communicating with and suggests adding them to your CRM so no one slips through the cracks. Then Copper prompts you to create a Company — where key stakeholders at an organization all come together; and Opportunities, which houses your current deals.

Best of all, Copper automatically pulls in information like previous email conversations, phone numbers, email addresses and social media accounts to the new records — so you don’t have to worry about inputting those details manually.

Copper also pulls in relevant files you sent to your contacts previously, and then surfaces them across all related records. This allows you to see exactly what was sent, to whom — and you can finally stop reminding your team to upload files to a shared server.

While Pipedrive does provide contact enrichment, it doesn’t suggest contacts to add based on your previous interactions — which means some of your customers or contacts could easily get missed and never be added to your account. And while files emailed to contacts do sync to the activity feed in Pipedrive, they don’t get surfaced across your related opportunity or company records. So employees will need to remember which person a file was sent to, or manually upload important files like proposals, presentations or agreements. If they forget, critical documents could easily get lost.

Copper CRM is user-friendly and easily customizable — no IT required to get up and running. And when you do need some help, you won't have to deal with endless email chains or unhelpful answers. Our Copper customer support team is conveniently available via chat inside both the Copper web and mobile apps. We also offer complimentary onboarding for Copper users on accounts that meet our minimum seat requirements.

A more complicated system like Pipedrive (similar to Zoho CRM and HubSpot CRM) might not be as simple and intuitive to set up, and it might take a while for your admin team to configure. This is especially challenging for small businesses with limited resources. While Pipedrive offers an implementation program, it’s reserved exclusively for their Enterprise plan customers.

If your company needs to move quickly and doesn't have a ton of time to devote to onboarding new tools or training your team, a CRM like Copper that fits effortlessly into the tools you already use and is a natural addition to your day-to-day workflow will save you a ton of headaches in the long run.

“I have spent weeks of my life searching for a CRM that is the best fit for my business and I can confidently say this is it. Also, their support is amazing! If you really want to voice your opinion on the future development of this software, they absolutely make that happen!” - G2 Review

Customers today expect more from the businesses they work with. They don’t just want to be viewed as a transaction or sale, they want to be treated like the unique individuals they are — and they want to feel like you care about them. At Copper, we understand that relationships matter most to building enduring businesses. We’ve built the best Pipedrive alternative that helps you nurture those relationships and show your customers the love that they deserve.

Using an uncomplicated, elegant tool that your team will love, that organizes your workflow, streamlines processes with automation, and meets all of your relational requirements, will give you one less thing to worry about, leaving more time for other meaningful tasks. Together, we can build the experiences your customers expect, and drive growth for your business.

Want to see Copper in action? Try it for free today.