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Customer engagement changed in 2020

How to adjust sales and marketing strategies

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Author photo: Carrie Shaw

Carrie Shaw

Chief Marketing Officer

Our 2021 Customer Engagement report is hot off the presses!

We dive deep into surprising findings from our survey around big shifts in sales and marketing in 2020. Plus, optimistic perspectives on what the future may hold and strategies to put these insights into action.

Curious what we discovered? Here’s a sneak peek…

  • Relationship building was more important than ever
  • Cold outreach tactics fell short
  • Marketers started preparing for a cookieless future—and the outlook is brighter than expected

There’s a huge shift happening as we emerge out of the pandemic and the expectations around how we engage prospects and customers have changed dramatically. This moment is full of possibility, and that’s exciting.

We’ve put together some helpful strategies to help businesses ride this momentum and grow based on what we learned from our survey. Hint: it’s all about nurturing relationships.

Grab the full report here

Happy reading — we can't wait to hear your thoughts!

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