Hello Copper
Company News

Hello, Copper.

We've changed our name: ProsperWorks is now Copper.

When we founded ProsperWorks in 2014, we set out to disrupt the world of traditional CRM software. Instead of building yet another complicated customer database just for salespeople, we wanted a CRM that was built for the end-user first—fast to deploy, easy to use, and built directly into the productivity tools (namely G Suite) that we rely on each and every day.

As we’ve grown to 12,000 customers in over 110 countries, we realized that we needed a new identity that better reflected our vision of relationship management. The end-user experience of CRM hasn't evolved in decades, and we wanted to re-energize everything about it, from its point of view, to its look and feel, to the product itself.

After all, our relationships aren't boring—so why should our CRM software feel dull?

Of course, with so many nontraditional users—including creative agencies, real estate companies, venture and private equity firms, and nonprofit organizations—we needed a nontraditional name.

Add to that the fact that our software is used by marketing, sales, service, support, and even product teams... well, that meant no more “sales____” this or “pipe____.” And yes, we made a clear decision to not have “____CRM” as our name. We wanted a name that was relatable, memorable, fun, and instantly recognizable the world over.

We chose Copper.

From the beginning, we have believed in delivering a different kind of CRM.

At first glance, Copper is a timeless element and a precious metal, but there are other things we like about it:

  • Copper conducts energy, just as we facilitate the flow of information and experiences between every business relationship—customers, partners, teammates, and friends.
  • Copper has been a crucial part of currency for hundreds of years.
  • Copper is a simple but foundational building block of the world around us.

The same values that were built into ProsperWorks' DNA still live in Copper. Our product will continue to evolve with new features and functionality, but the look and feel will still be rooted in the Material Design principles that you know and love.

Lastly, we'd like to celebrate all of our customers, team, and partners for bringing us to where we are today.

This is just the beginning of our commitment to building lasting relationships and changing how companies and customers work together. With our new name, we're beyond excited to keep the journey going.

From everyone at Copper

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