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Copper look-back: Our top content from 2023

The most popular resources and events from this year

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Author photo: Katrina Oko-Odoi

Katrina Oko-Odoi

Sr. Content Marketing Manager

It’s been a year of ups and downs for many businesses … full of transitions, changes — and even some opportunities along the way. Our team at Copper has stayed on top of these emerging trends with resources and content to help you navigate the ever-changing business landscape. Here are some of the things we've been talking about in the past months, including our customer-favorite content and events. Join us for a trip down memory lane!

How to get more leads and hit your sales quota

We kicked off the year by diving into one of the most pressing challenges in sales: generating leads. From focusing on quality leads, to warming up stale leads, we offer actionable strategies to help sales and biz dev folks up their game.

12 custom sales pipeline structure ideas worth stealing

We ushered in spring with a range of pipeline templates in Copper, accompanied by this guide to 12 innovative sales pipeline structures for businesses of all types. These creative pipeline structures take teams beyond the initial sale into project delivery, account renewals and more.

Webinar: Coffee with Copper … Working with pipelines

Our popular Coffee with Copper webinar series came back with a deep-dive into effective pipeline management. Our team shared concrete examples and tips that help customers successfully manage different types of pipelines in Copper.

Copper CRM product principles … 2023 and beyond

Our product team joined us to outline the guiding principles for Copper app design. These three principles continue to help guide our product design efforts, emphasizing user-centric design, improving the Google Workspace experience, and progress over process.

The 3 Ps of lead nurturing

Shifting the discussion to how to enhance relationships with potential clients, we offer strategies for businesses to improve how they nurture leads — guided by the 3 Ps of personalization, patience and persistence.

Copper earns Recommended for Google Workspace for 2023

A proud moment for our team – Copper was officially recognized as a Recommended for Google Workspace app again in 2023 … the only CRM on the list. This recognition affirms our commitment to seamless integration and a user-friendly experience.

Case study: SportsDataIO builds a segmented newsletter strategy

This customer story with SportsDataIO shows how the sports data provider leverages Copper and Mailchimp together for an effective segmented newsletter strategy. A great example of how customers can use Copper for email marketing.

CRM productivity begins with lists

Spotlighting our fall product release of a new list views experience, with enhanced functionality designed to make every user’s time in Copper more efficient and productive — including in-line editing and a more intuitive filter experience.

Case study: Exit Design chooses Copper over HubSpot, again

We share our convo with experiential design firm Exit Design, who continue to prefer Copper over HubSpot after a brief stint on the other platform. The team compares the two systems, highlighting some of the unique advantages they see in Copper.

The art of speaking on the fly: 6 strategies for impromptu speech

Skip the stress of having to speak when you’re put on the spot; we explore the nuances of impromptu speaking with 6 strategies to help you enhance communication skills in unpredictable situations.

Consulting use case: Silicon Foundry

After a chat with this 5-year Copper customer, we share a deep dive into their consulting use case and how they drive business growth using 4 key Copper features, including pipelines, tasks, the LinkedIn integration (via Surfe) and custom filters.

Steve Holm returns to Copper, and his vision is clear

We rounded out the year welcoming back Steve Holm to Copper as our new CEO, and exploring his early origins at the company plus his inspiring vision for the company’s future.

Webinar: Coffee with Copper … What’s to come in 2024

We closed the year with one more Coffee with Copper webinar, joined by our Head of Product and CEO for a look ahead at what 2024 holds — including a slew of new product enhancements as we work to build a better client engagement system for our customers.

We can’t wait for the new year

As we get ready to step into 2024, we’re looking back at these milestones with gratitude for our wonderful Copper community. Thank you for being part of our journey. Here's to another year of learning, growth and opportunity.

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