Arrow pointing to left
All posts

Sales - 6 min READ

How to Set Up Your First Sales Pipeline

Copy blog url
Twitter share logoLinkedin share logoEmail to logo
Article featured image
Author photo: Liz Gonzalez

Liz Gonzalez

What is sales pipeline management?

Sales pipeline management is a visual representation of where each of your deals is in your sales process—but more importantly, it’s the single most powerful tool that sales leaders have at their disposal to understand the buyer’s journey, diagnose what’s working (and what’s not), and accelerate the speed at which your organization closes deals.

By allowing sales leaders to measure the various stages of the sales process at a more granular level, pipelines reveal opportunities to improve conversion rates, grow revenue, and build longer-lasting relationships with your customers.

Set up your pipelines in 4 easy steps.

A pipeline is a way to track your potential customers as they move through a series of linear, repeatable stages. You can build multiple pipelines for different segments of your business that requires separate processes to follow.

We'll cover the steps necessary to build a sales pipeline and how to do it in Copper—here's a quick 1-minute preview:

STEP 1: Navigate to Settings > Pipelines.

Any Copper admin can navigate to the Settings page and under “Customize Copper” select “Pipelines.” There is a default Sales pipeline with example stages that mimic a typical sales process. While these stages may work for some organizations, chances are your business has different milestones in your selling process. If so, select “Create New Pipeline” and build one from scratch!

how to set up a sales pipeline in copper crm
Add multiple sales pipelines in Copper.

STEP 2: Name your pipeline.

Give your pipeline a specific name related to the business unit or process. For example, let’s say your business offers residential and commercial painting services—you can build a pipeline for each process and name them accordingly.

Common pipeline names:

  • Sales
  • Business Development
  • SMB
  • Enterprise
  • Channel Sales
  • International Sales
  • Renewals

STEP 3: Define your stages.

Once the pipeline is named, you can define each stage of the process. Think about the milestones that each of potential client go through as you come to an agreement.

an example of a sales pipeline in copper crm.
An example of a pipeline with different stages.

For example:

  • Stage 1 “Inquiry Received”
  • Stage 2 “Scoping call”
  • Stage 3 “Onsite visit”
  • Stage 4 “Pricing negotiation”
  • Stage 5 “Contract sent”
  • Stage 6 “Contract signed”

The stages represent important milestones in the client journey and each stage has an action that must be accomplished before moving on to the next stage. The stages should be neither vague nor too granular.

STEP 4: Assign win probabilities.

Next, you’ll want to assign Win Probability percentages. This number represents the likelihood that you will “win” the Opportunity when it reaches that stage. These also factor into the Weighted Pipeline reports in Copper.

For example: If there is a $10,000 opportunity in Stage 1, weighted reports will only report that potential revenue as $500—because you've set the probability of winning a deal in Stage 1 at 5%.

Now that your pipeline, stages and win probabilities are set-up and configured, it’s time to get selling!

If you're not a Copper user yet, sign up for a free trial and see how easy it is to start building out your sales pipeline!

Try Copper free

Instant activation, no credit card required. Give Copper a try today.

Ideo graphicMasterclass graphicSwell graphicBubbles graphic
Try Copper free image

Keep Reading

All posts
Arrow pointing to right
Featured image: How to say "thanks" to a client or customer for their business

8 min READ

How to say "thanks" to a client or customer for their business

Send automated and handwritten personalized thank you emails and notes to clients with this step-by-step guide on how to thank customers for their business.

Featured image: Recession-proofing your small business in 6 steps

7 min READ

Recession-proofing your small business in 6 steps

You can take steps to protect your organization from economic issues. Learn how recession proofing helps your small business during difficult times.

Featured image: 15 memorable customer appreciation ideas

7 min READ

15 memorable customer appreciation ideas

Surprise them with an upgrade, shine the spotlight on them, or throw a party. Let’s dive into 15 unique ways to say thanks to your customers. Read more ideas!

Featured image: Top CRM questions to ask your sales rep

5 min READ

Top CRM questions to ask your sales rep

Finding the right CRM platform comes down to asking the right CRM software questions before the purchase. Here’s what to ask.