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2022 Revenue marketing report

Majority of sales + marketing leaders optimistic about revenue goals — but poor alignment may challenge the win

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We teamed up with Outfunnel for the second year in a row to bring you our 2022 Revenue marketing report. Optimism paves the way — but internal struggles litter the road to success. We surveyed 300 B2B senior marketing and sales leaders and found that:

  • 58% report their sales and marketing alignment is “poor,” “fair” or “good” — a decline from 2021, with subpar communication and lack of accurate data among the biggest culprits
  • Those who have gone fully remote have the most negative outlook with regards to alignment and revenue
  • 17% of teams that are more likely to use integrations between tools and share real-time insights report excellent alignment
  • And more

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