Most agencies sell products, but Hello Artists sells vision.
This independent creative management agency is run by and for artists — photographers, stylists, directors, set and prop designers — who live at the intersection of fine art and commerce. But, this agency doesn’t just book jobs. They have also built iconic collaborations with brands like Diageo, Sephora, and Uber Eats.
However, behind the scenes? Their workflow was anything but artistic. With a high volume of fast-moving jobs and even faster-moving clients, they needed a better way to keep up without compromising their values.
The challenge: Finding a CRM as flexible as their process
Unsurprisingly, most CRMs are built for salespeople with pipelines, quotas, and a hunger to “close.” But Hello Artists isn’t selling a physical product. Their “product” is human. And their process is anything but linear.
Fortunately, Operations Manager and Agent Jordana Abisdris had seen Copper in action at a previous job. So when the team started exploring CRM options, she already knew Copper could flex to fit their creative process — and not the other way around.
Hello Artists needed a tool that could:
Track thousands of inquiries across the agency’s roster (even the ones that don’t go anywhere… yet)
Juggle dual relationships with both artists and brand-side clients
Log hyper-specific rates, licensing terms, and production details
Help remote teams stay in sync without drowning in Slack messages or spreadsheets
And they needed it all without being forced into a traditional sales pipeline mindset. Enter: Copper.
The solution: A CRM that actually makes sense for creatives
Hello Artists needed a system that didn’t just manage data—it needed to think like they do. Their workflows are fast-moving, fluid, and built around people, not products. With Copper, they found a tool that fits their creative rhythm.
“Copper is a good representation of what my brain looks like—and so it just fits,” says Abisdris.
Thanks to Copper, the team now has access to:
1. Flexible, customizable Pipelines
Hello Artists created two custom pipelines: one for their stylists, and one for their photographer/directors. Each opportunity represents a job (whether confirmed, lost, or abandoned) and includes fields like:
Primary contact
Shoot date
Proposed day rate
Total fees
Usage rights (e.g., Instagram post vs. ad vs. billboard)
Client-side and production-side collaborators
This year, they committed to tracking every inquiry, unlocking the ability to measure:
Revenue won and lost by artist
Clients responsible for the highest (and lowest) value opportunities
Industry trends in pricing, usage, and production
2. Agent-based filters and custom views
Each agent handles their own roster. With custom views and filters, they can easily pull up past projects, reference previous rates, and assign tasks to assistants based on status.
3. Workflow alignment and cross-agent transparency
When you’re negotiating rates on a job-by-job basis, staying aligned as a team isn’t just helpful, it’s essential. At Hello Artists, different agents often represent different artists working with the same brands. Without visibility, one artist could end up with a lower rate simply because their agent didn’t know what had been negotiated last time.
“It can be a little tricky sometimes when a client quotes rates inconsistently across different artists,” says Abisdris. “But that’s information that my fellow agents and I should be able to know inherently.”
That’s where Copper comes in.
By keeping day rates and usage terms all in one place, the team can catch inconsistencies, keep rates consistent, and make sure their artists are getting what they’re worth—without needing to message each other every time.
They’re aligned on what’s fair, what’s typical, and what they’ve already pushed for—and it’s made a big difference.
“Ever since we started recording rates in Copper, it’s unified our workflow and improved fairness—especially since we’re all remote.”
4. Integrations that match their flow
Hello Artists didn’t need a million tools, they needed the right ones that fit seamlessly into how they already work. Copper’s integrations help them stay organized without adding extra steps.
Gmail Extension: Inquiries from brand clients are added in one click, minimizing admin time.
LinkedIn Add-to-Copper: New as of 2025, this allows Hello Artist’s agents to add potential contacts directly from LinkedIn profiles.
Mailchimp Sync: While still evolving, Hello Artists uses Copper’s integration to understand bounce rates and unsubscribes for their carefully curated outreach lists.
And the team has seen the results
With everything running through Copper, Hello Artists has more visibility, more alignment, and more room to focus on what really matters: their artists. Here’s what that looks like in practice:
Creative clarity at scale
Hundreds of job inquiries per artist are now structured and searchable.
Agents can filter by usage type, client, or fee to look at revenue trends.
Copper supports Hello Artists' goal of building a positive, sustainable imprint through smarter, more intentional partnerships.
Alignment even when fully remote
Everyone’s working from different places, but Copper keeps them on the same page.
Shared info means no duplicated work, no miscommunication, and no digging through old emails.
Assistants can jump into pipelines and get up to speed without interrupting agents.
All the context lives in Copper not in Slack threads, inboxes, or scattered spreadsheets.
Artist-first representation that’s built on data
Copper empowers Hello Artists to keep their artists front and center — while ensuring the agency stays profitable, organized, and collaborative.
Why Copper makes such a difference
So, why does Copper actually work for a team like Hello Artists? Because it doesn’t force them into a cookie-cutter process.
They’ve shaped it to match how they actually work — tracking things like day rates, usage types, and all the little details that make a big difference in creative production.
It brings agents, artists, and clients together in one place, so nothing falls through the cracks.
And it lets them scale without losing what makes them special.
“If anyone looking for a CRM needs reassurance about Copper I’d say you’re in the right place,” says Abisdris.
For her and her team, Copper’s customization capabilities are expansive and user-friendly, and while the data collection can feel overwhelming, Copper’s structures make maintenance a breeze.
“Even in its simplest form, structuring your data yields meaningful insight, and that’s the value added that makes it all worth it.”
The future looks organized
As Hello Artists continues to evolve, they’re excited to explore more of Copper’s reporting and automation tools — especially as they collect a full year of data on artist fees and client engagement.
Their vision is clear: support artists by being both creatively aligned and operationally excellent. With Copper, they’re doing both — and they’re just getting started.
Want to see how it could work for your team? Try Copper for free and build a workflow that actually fits the way you work.
