From their offices in Brooklyn and Green Bay, LiveX has spent years perfecting the art of fast, high-stakes live production. But what most people never see is the invisible machinery behind the scenes — the coordination, the scheduling, the hunt for available crew, the constant flow of incoming jobs and shifting timelines. For a business held together by timing and precision, that operational layer matters just as much as the final broadcast.
LiveX lives in a world of “Is this confirmed or still on hold?” — a constant flow of shows that need to be tracked, staffed, and scheduled before they ever go live.
“The sooner we can confirm a job, we can start planning for the job,” says Corey Behnke, LiveX’s co-founder and CEO.
Whether it’s a national political event, a Times Square New Year’s Eve broadcast, or a last-minute field shoot, LiveX is the team behind the scenes making it happen.
And with five major types of work happening at any given time — field shoots, system integration projects, studio jobs, business development, and software — every piece needs to land in the right place at the right moment.
From simple CRM to operational launchpad
In the early years of LiveX, Behnke was juggling everything: proposals, production schedules, client conversations, and a growing volume of work that never seemed to slow down. The company was scaling fast, but the tools behind the scenes weren’t keeping pace.
“I knew I was missing a better way to manage client relationships,” he says. “I needed something more powerful than spreadsheets but not overwhelming.”
So when he went looking for a system that actually fit the way LiveX worked — fast-moving, Google-first, and constantly coordinating dozens of details — Copper immediately stood out. The team lived in Gmail, Calendar, and Drive, and Copper plugged right into that world without friction.
“We were heavily focused on Google Workspace, Copper was the first CRM I saw with a really strong Google integration,” he says.
Now, eight years later, Copper is still at the heart of how work moves through LiveX. What started as a simple CRM quickly became the operational launchpad they’d been missing.
Where every show at LiveX officially begins
What started as simple opportunity tracking evolved into something much bigger.
“Copper is the starting point for getting everything into the dashboard,” says Behnke. “We use Copper’s API extensively. A new show gets initiated via a pipeline event, and that immediately creates a hold in the LiveX dashboard.”
The external dashboard lives outside the CRM, created by LiveX to manage their operational side of each show. But, thanks to Copper, creating an opportunity now:
Sends an instant signal to production
Creates a job hold in their internal dashboard
Triggers staffing workflows
Connects client info to Google Drive
Pulls into Google Calendar for scheduling
Kicks off call sheet creation
Tracks freelancers and their ratings
Sets up agreement and SOW workflows
This change didn’t just make their internal tech stack cleaner. It made their entire production flow smoother.
The relationship habits that keep their pipeline full
One of the most unique parts of LiveX’s story? They use Copper not only to track clients, but anyone who moves through their orbit.
“We track everyone who’s ever interviewed for a job as a recruit,” says Behnke. “They often eventually become clients.”
They also track vendors — many who become long-term partners and collaborate on major productions.
And because opportunities automatically populate into Copper, the team can run a weekly accounts meeting that helps them spot:
Clients they haven’t talked to in a while
Contacts who have moved companies
New decision-makers to reach out to
Dormant leads worth reviving
Instead of guessing who to follow up with, the team always knows exactly where a conversation left off and where it should go next.
How LiveX keeps work from slipping through the cracks
For a production company operating at LiveX’s speed, staying on top of every task, follow-up, and client touchpoint isn’t optional.
Copper’s task workflows have become a quiet but critical backbone behind that rhythm, helping the team prevent deals from slipping, keep clients warm, and give Behnke the visibility he needs to spot opportunities that might be stalling.
“I use tasks religiously because I use it as an oversight tool,” he says. It’s his way of making sure nothing gets lost in the shuffle, especially when productions stack up.
And as LiveX grew quickly, that visibility became even more valuable. By watching how work flowed through Copper, Behnke noticed patterns, including moments when the team was being “too rigid” with proposals. Those insights helped them rethink pricing, timing, and follow-ups, leading to even more won proposals.
A CRM that fits right into their day
One of the biggest advantages of Copper for LiveX is how easy it is to use. For a team that spends most of its day inside production tools, that simplicity matters.
Ellizer Clune, an Associate Coordinating Producer, who’s worked with tools like Salesforce and HubSpot before, noticed the difference immediately. Instead of dealing with Apex programming or juggling paid add-ons, he could just get to work.
“Copper is probably one of the most user-friendly CRMs,” he says. “I learned how to use Copper just by tinkering around with it within the first week.”
That ease shows up in his daily workflow, too. Clune lives in Google Calendar — and Copper fits right in.
“I spend most of my time in my Google Calendar. I have all my Copper tasks just lined up,” he says.
And because everything funnels into Calendar, it keeps the work clear and actionable. The tight Calendar integration also removes a ton of manual effort. When plans shift (which, unsurprisingly, they often do in production) Clune can update a task in Google Calendar and trust that it will sync immediately back to Copper.
For a fast-moving team managing hundreds of relationships, that kind of simplicity isn’t nice-to-have — it’s essential. Copper helps LiveX stay organized without slowing anyone down.
And for a business that depends on tracking hundreds of relationships, this matters.
The kind of CRM you stick with
Copper doesn’t just help LiveX keep up — it helps them scale with intention. Their dashboard, their staffing system, their scheduling workflows, their relationship-mining rituals… everything begins in Copper before flowing into the systems that power their day-to-day production.
Eight years after adopting it, LiveX isn’t just still using Copper — it has become the foundation for how the company operates.
“I never thought about getting rid of it,” says Behnke. “This is how we’re [running the business].”
For a company that moves as quickly — and needs to stay as precise — as LiveX, having one dependable starting point really does make all the difference.
If you want to see what that could look like for your business, you can try Copper free for 14 days and see how much smoother your day can be.
