Vice President of Sales at Copper
Not only do you have to actively sell your product or service to the person you're talking to within minutes, but you'll also need to connect with them. Y'know, on a human level.
Elevator Pitch Example
Too salesy? It’ll put off your audience.
Too informal? Your prospects won’t feel the urgency to buy.
There’s a fine balance between being overly promotional and being too friendly with your prospects. Either could banish any chance of your prospects thinking, “Wow! I need to buy this today.”
Take a look at these six effective sales pitch examples for some tips on how to walk that line:
1. Phone call sales pitch example
Selling products or services over the phone is one of the most popular forms of pitching to a potential client, but don't let that fool you into thinking it's the easiest.
According the CRM Benchmark Report by Copper + Qualtrics Research, phone calls are the most common channel used in managing sales relationships.
This sales pitch is typically delivered when cold-calling your prospects. Since these people haven’t heard of your brand before, it can be tricky to grab their attention and build trust over the phone.
The success of your phone call sales pitch depends on your sales script. If you’re boring your potential customer with a long intro about your company, there’s a high chance they’ll simply hang up.
(Plus, with eight attempts to reach a cold call now considered average, you’ll want to keep prospects on the phone if they answer it.)
Lucky for you, this phone call sales pitch example can help grab your prospect’s attention instantly—and pique their interest about what you’re selling:
Salesperson: Hey Naomi. It’s Ian from Acme Company. How are you?
Prospect: I’m okay. What can I do for you Ian?
Salesperson: I noticed a number of your ads on Facebook and Twitter promoting X product, and felt you could really boost your conversions by making just a few small changes.
Prospect: Sorry, what do you guys do?
Salesperson: We work with eCommerce companies like Harry’s to manage their social media ad campaigns. In fact, after only one month of working with Harry’s, for every $1,000 they spend now, they get a 30% increase in conversions.
Salesperson: I’d love to learn more about your ad campaigns, Naomi, and share ideas that've worked really well for us. Can we find a 15-minute window next week for a brief call?”
But what makes it so good?
Let’s look at the opening line.
Instead of opening with a generic “Have you got a few minutes to chat about our product?” the salesperson begins with a conversation to make sure the prospect is in the right frame of mind by asking how they are.
Not only does this avoid sounding too salesy, it also sets the tone for the entire conversation.
Then the salesperson explains how they met the person they’re calling: through their social media ads.
(Privacy concerns are big. Anticipating this and getting it out in the open can clear any “Sorry, how did you get my contact details?” questions that could restrict your flow of conversation.)
Once the salesperson has explained this, they have a quick back-and-forth about basic product details and how the service they’re selling could be beneficial.
Instead of waffling on (and potentially boring the prospect), they close the conversation by requesting a follow-up call within the next week. This works because:
- The prospect has time to set aside mental space to chat about the service being sold, rather than being caught off-guard.
- The salesperson can prepare for their call and do some research to further personalize the pitch.
- When they’ve had time to prepare, the prospect can digest information properly rather than listening to the salesperson talk.
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2. Email sales pitch example
Email sales pitches are delivered similarly to cold calls. The only difference? It’s sent via email rather than over the phone.
Although email pitches eliminate common problems that phone call pitches have, they still don’t guarantee results.
Why? The average person receives 88 emails per day.
With so many messages hitting inboxes, you need to do something special to stand out and engage your prospect.
Here’s a great email pitch example by Ryan Robinson that’ll show you how to do just that. (This email landed him a $10,000/month retainer contract!)
Remember how we mentioned that people receive hundreds of emails every day? Ryan got around that inbox chatter and straight to the point with his cold email pitch.
But why does it work so well?
Simply put, it’s digestible. Instead of sending a 1,000-word essay about the service he’s selling, he describes it in one paragraph. (The third one.)
He dodges the hard-sell and opens with a compliment: the company he’s pitching already has great content, and he’s shared it with his audience. Everyone loves a compliment.
Ryan also uses social proof in his cold pitch. Having worked with brands like LinkedIn and SoFi, he immediately proves that he’s trusted with big-name companies—and they should trust him, too.
Who said that name-dropping wasn’t an effective way for sales teams to make more sales?
3. Voicemail sales pitch example
Unfortunately, many sales reps spend the majority of their cold call time leaving voicemails.
(That could happen if you’re attempting to contact prospects at inconvenient times.)
But whether you’re calling at the wrong time or being ignored because you’re hiding your caller ID, you need an awesome voicemail sales pitch if you want to hear back from your prospective client.
Here’s a fantastic sales voicemail example from Yesware, who use a 30-second script to re-engage their prospects:
Notice how their sales representative opens with a quick introduction. Don't make someone listen to a five-minute voicemail, only to find out who’s talking in the last 15 seconds. They probably won't make it all the way to the end of the voicemail anyway.
Their sales team also uses social proof to back up their work. (Again, drop some names. A little credibility doesn't hurt.)
But the thing we love most about this sales voicemail script is the closing line. Instead of just asking their customer to give them a call back, their sales team sends a follow-up email—and encourages people to contact them through there. This can help phone-shy prospects learn more about the products you’re selling in a way that they're comfortable with.
4. Presentation sales pitch deck example
Delivered on a slideshow and presented by a sales representative at your company, presentations are one of the most traditional forms of selling.
But it comes with its own challenges, and it’s not just technical problems you’ll have to prepare for when delivering a sales presentation. Whether it’s a private pitch to a single company or a presentation for an industry event, you need to grab your audience’s attention.
Here’s how Contently and Airportels used this idea in their sales presentation:
If you quickly flick through the presentation, you’ll notice how almost every slide contains some form of imagery. Even on the “types of software” slide that explains the foundations of their product, they use images to avoid overwhelming their audience with text.
Bonus: this will also improve your sales presentations because visuals are processed 60,000 times faster than text. Also, storytelling is always a good way to improve your sales pitch.
The third slide shows images of the founders. Allowing the audience to relate to the brand through names and faces lets the speaker explain the brand’s history in a fun way—oh, and in case you ever want to overload a presentation with numbers, 63% of event attendees remember stories, while only 5% remember statistics.
5. Elevator pitch example
Think about the last time you were asked, “What do you do?” Chances are you were caught off-guard and struggled to string together a concise pitch that explains who you are, what you do, and your unique selling proposition.
The elevator pitch is a two-minute speech that should be up your sleeve—and ready to be delivered to anyone who asks.
Here's an example of a great elevator pitch from G2 Crowd.
And the kicker? It's only 21 seconds long.
What we like most about this sales pitch example is the tone of voice. No jargon, plain English.
That’s key to perfecting your elevator pitch: not over-selling your product or sounding like the stereotypical sleazy salesperson.
6. Follow-up sales pitch example
Speaking of follow-ups, our final sales pitch example covers just that: the art of following up with a prospect who hasn’t returned your previous messages.
Did you know that it takes on average five attempts to close a sale? That’s a shocking statistic—especially when only 30% of salespeople push for more communication attempts after just one email.
Make it a top priority to follow up with prospective customers. Whether you spoke to them at an event, over the phone, or via email, you could get a head-start on your competition—just by being persistent.
Here’s a great follow-up sales pitch example by Mailbox Validator, who uses this script to check in with people they’ve chatted with at events:
Opening with an explanation of how they met allows Janet to instantly make a connection with her prospect.
This smooths the path for her to prove she was interested in the conversation by briefly mentioning their previously discussed topic, rather than of firing off a generic email.
In an attempt to turn this follow-up sales pitch into a message that piques her prospect’s interest and build a relationship, she offers to introduce them to someone who can help.
(Although this follow-up pitch example isn’t selling a product or service, you could easily swap the third paragraph to mention your business offering as the “someone who can help.”)
Because it ends with a call to action that prompts a phone call, this follow-up email template gives you a much better shot at converting lukewarm leads into red-hot contacts.
Use these sales pitch examples to close more deals.
As a sales rep, your pitch is your bread and butter—no matter what you’re selling (or who you’re pitching to)—which means you should definitely put some time and effort into perfecting your own.
The next time you’re writing a cold call script or perfecting your email template, try using a few elements in these sales script examples and see how you can improve the flow of your own sales pitch.