When SportsDataIO, a provider of sports data sets for sports betting companies, was ready to take their marketing efforts to the next level, they knew their current email setup wouldn’t cut it. A Copper customer for 1.5 years, they'd been using an email marketing provider that didn’t sync natively with the CRM platform up to that point, and they were running into some data integrity issues.
Marketing Manager Sam Pearson knew it was time to switch to a more robust email marketing tool — and Mailchimp’s two-way integration with Copper fit the bill.
"The basic integration between Mailchimp and Copper was really straightforward and easy to set up." -Sam Pearson, SportsDataIO Marketing Manager
With their customer data in Copper cleaned up and organized for easy segmentation, the SportsDataIO team is poised to use Mailchimp for:
- Targeted monthly newsletters to nurture their customer and prospect base
- Automated follow-up emails to leads that have gone cold
- More personalized email outreach by segment
And that’s just the beginning.
To learn more about the company’s journey with Copper and Mailchimp, read their full case study:
