Sales Tips

8 Highly Effective Cold Email Templates to Copy & Paste

Eight Sales Email Templates
Kayla Lee

Cold email outreach undoubtedly has a bad reputation. But despite the bad rap, cold emails are a proven method for building pipeline and closing new business.

  • 77% of buyers have responded positively to an email from a prospective vendor in the last 12 months.
  • 80% of buyers say they prefer to be contacted by prospects via email rather than phone or other means.

One of the most challenging parts of being a sales rep is prospecting. Successful reps prospect continuously, and they’re smart with the energy they put into prospecting. One of the primary methods of prospecting is cold emailing. Let’s take a look at some successful cold email tactics and templates.

What makes a cold email successful?

Only 5% of sellers say that bulk email is effective. So, you need to make sure your cold emails are tailored to your specific prospect. A successful cold email benefits the prospect in some way.

Prospects’ inboxes are more and more saturated with emails like:

  • Congrats on your promotion
  • I loved your article on [xyz]
  • Breakup email trying to save a deal

Here are some things to keep in mind as you tailor your cold sales emails.

What you should include:

  • A legit reason to reach out: Don’t send messages out of the blue. Put this in the first sentence.
  • A benefit: Either how your company can benefit the prospect, or how your outreach can benefit the prospect. Put this in the first or second sentence.
  • A call-to-action (CTA): Make sure you ask for something. Whether that’s a response, a meeting, a coffee, or call.

What not to include:

  • Too much about yourself: Don’t start the email off by introducing yourself and your company. Get to the point—point being the benefit.
  • Grammar errors and too much text: A cold email is best if it’s brief and well-written.
  • Anything generic: A successful email will talk about the specific benefits to an individual prospect.

Try these cold email templates.

Like we mentioned above, the best templates offer something genuine to your prospects.

Make no mistake, modern buyers can sniff out generic congratulations and you’re clearly a real pro. Here are some cold email templates that are effective in cutting through the noise in a prospect’s inbox.

Garner referrals.

You know what the key is for getting referrals? It’s giving them.

I once spoke with the CEO of an accounting firm. He told me that 80% of the team’s business came through referrals. In fact, he didn’t set sales quotas; he set referral quotas for his sales team.

You can give referrals directly to your prospects, or you can build a referral network, which should be made up of contacts that have a similar target persona as you so that you can refer business to one another.

Here’s a template you can use to refer business to a prospect.

Make sure you ask for the contact info of the appropriate party if your prospect isn’t a sales rep or marketer.

Hi {{Prospect Name}},

I’d like to send a warm lead your way. Do you have 5 minutes to hop on the phone and chat about this?

{{Signature}}

Here’s a template you can use to refer business to partners.

Make sure you ask for a referral in return. In my experience, I find it best to ask for a referral via phone—because the partner can’t just ignore my request for a referral like they could if I asked via email. If we’re on the phone and I ask, they have to say something.

You can reach out and let your referral partner know you’ve got a lead for them and ask for a phone call. They’ll certainly accept because they want details on the lead. Then, you can ask for a referral in return.

Hi {{Partner Name}},

I’ve got a warm lead for you, do you have 5 minutes to chat about this? I think we might be able to help each other a lot in the future.

{{Signature}}

Ask if you can share something they wrote/shared and tag them.

You’re probably following your prospects on social media. And so, you can use their published articles and posts as a chance to touch base.

You can send the following template via direct message in a social platform or good old-fashioned email.

Hi {{Prospect Name}},

I enjoyed the {{Name of Article}} article you shared this morning, specifically the part about {{Specific part you like}}.

Would you mind if I shared this article with my {{Social channel}} network and credited you with a mention?

{{Signature}}

Ask ghosters to help you.

I know this sounds backward, but think about a time when you ghosted a vendor (or a Tinder swipe). There was a twinge of guilt, no?

When people feel guilty, they’ll usually jump all over a small opportunity to make it up to you. Well, most people.

If you have prospects that have ghosted you for a bit, try asking them to share something you’ve posted on social media or send out a relevant blog from your company to their email lists.

This is relatively low-effort on their part, and also an excellent opportunity to touch base with a prospect that’s had you out-of-mind for a bit.

Here’s the template:

Hi {{Prospect}},

I haven’t heard from you in a while but I was wondering if you would mind taking a minute to share this article with your Twitter network. {{Link Article}}.

My company published this morning, and I think it’s relevant to your target market.

{{Signature}}

Give a gift, no strings attached.

Before you skip this tip, know that you don’t have to spend any money to give an awesome gift to all of your prospects. Just do this:

  1. Reach out to a business nearby your prospects (like a coffee shop, barber/salon, or my personal favorite, a taco spot).
  2. Ask the local business if they’d be interested in getting more business by giving you coupons for a free coffee, a discount on a haircut, or a free taco (I once got coupons for 100 free tacos).
  3. Make up a random coupon code with the local business, like TacosRule2018.
  4. Send the code to your prospects.
  5. Follow up and ask them how it was.

Hi {{Prospect Name}},

I partnered with a new taco shop in your neighborhood and wanted to reach out and give you this coupon for a taco on me: TacosRule2018.

{{Signature}}

A week or two later, you can send this follow-up—your prospect will appreciate the brevity:

Hi {{Prospect Name}},

I wanted to touch base and ask how you liked the tacos?

{{Signature}}

Now that you’ve got several cold emails that will grab your prospects’ attention by offering real benefits and help, let’s dive into how you can use the primary social network for businesses to generate even more warm leads with cold emails.

Differentiate your cold emails with LinkedIn.

LinkedIn is an incredibly powerful prospecting tool as 80% of B2B leads come from LinkedIn. Most marketers and salespeople agree that an active LinkedIn presence is paramount.

You especially need to make sure your profile is in good shape if you’re pitching via LinkedIn as 82% of buyers look up vendors on LinkedIn before responding to reps reaching out.

Let’s take a look at some of the best ways you can leverage the power of LinkedIn to build relationships with prospects and strengthen your cold emails.

1. Publish content relevant to your prospects on LinkedIn and share it with them.

Want a big tip for standing out amongst your competition as a salesperson? Write and publish original content.

Did you know the majority of buyers rely on content before making a purchase decision? Check out these stats:

types of content that influence buyers to accept a meeting

When I was full-time sales for a tech company, I published an article on LinkedIn, and it got me six hot leads.

It was well worth my time to write those 500 words explaining a bit of methodology relevant to my prospects.

After I published the article, I sent a quick email letting my prospects know that I wrote it with their concerns in mind.

To publish an article on LinkedIn or Medium, follow these steps:

  1. Draft the article in your choice of word processor (MS Word, Google Docs, EverNote)
  2. Copy and paste it into LinkedIn or a Medium post.

For LinkedIn, click the “Write an article” button just under the “Start a post” box:

where to write an article on linkedin

3. Make sure you give your article a title.

Once you’ve published the article, you’re ready to leverage it in your email pitch to prospects. Here’s a template to use:

Hi {{First Name}},

During my research of your company, I recognized that you might seriously benefit from {{what your post is about}}.

I wrote about it today on LinkedIn. I’m reaching out with the link in case you missed it: {{Link to post}}.

Do you think this is something that could help {{Prospect’s Company}}?

{{Signature}}

Pro tip: For ideas on what to write articles about, refer to the most common questions you and your team get from prospects.

2. Send a pitch to the people who view your LinkedIn profile.

If you start publishing articles on LinkedIn, you’re going to see a spike in profile views.

One of the best ways to take advantage of your LinkedIn posts is to follow up with a connection request and a pitch to folks who view your profile.

To expand on this tip, you can share other related content similar to the content that likely prompted the prospect to view your profile.

Here’s the template:

Hi {{Prospect Name}}

I noticed you viewed my profile, and if it had anything to do with my recent post about {{Post title}}, then I think you might like these articles as well.

{{Article link 1}}

{{Article link 2}}

I especially think that the second section in Article 1, about hiring the best digital marketers, would be helpful to you as VP Marketing.

What have been your biggest challenges in hiring digital marketers?

Time to send some awesome cold emails.

With a bit of customization, even cold email pitch templates can help you be creative and proactive in drumming up new business.

Make sure you don’t send bulk emails—it’s well worth your time to do your research on each individual and reach out with something genuinely helpful and specific.