Copper blog

3 min READ
How to Get the Most Out of Your CRM
In this webinar, learn how to maximize the ROI from your CRM and use it for everything from improving sales forecasts to collaborating more effectively.

Sales - 8 min READ
Top sales salaries and how to get there
From sales engineers to sales directors, here are the top sales salaries and how to get your foot in the door for each role.

6 min READ
Your Task Management Secret Weapon: a CRM(??)
As a manager, you want to keep your team on task. But before you drop cash on a new task management tool, look at this unconventional alternative: a CRM.

Sales - 7 min READ
4 Marketing Metrics Every Company Should Track
There are many marketing metrics out there—see which 4 metrics you should be tracking to measure the effectiveness of your marketing decisions.

Productivity - 6 min READ
The Manager's Guide to Team Task Management
Need to keep your team on track? From time audits to efficient meetings, here are 5 things you can start doing now to improve your team’s task management.
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8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat

8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.

4 min READ
5 ways to use CRM and project task management for small businesses
Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!

6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.

Sales - 7 min READ
How to Succeed with Social Selling on Twitter
Are your salespeople taking advantage of the Twitterverse to close deals? Our guide breaks down everything you need to start social selling on Twitter.

Sales - 7 min READ
The curious case of annual run rate (ARR)
Annual Run Rate (ARR) is an easy way to predict sales revenue––but is it accurate? Check out what ARR is + if you should use it for sales forecasting.

Productivity - 11 min READ
Task management: 5 non-newbie ways to get things done at a new job
Start your new gig off on a strong note with this list of different task management techniques, the pros and cons of each, and helpful app suggestions.

Copper news - 5 min READ
New Name, Who Dis?—Now You Can Rename Records in Copper!
With the latest release of Copper, you can now rename the main records in your CRM to better suit your specific business terminology.

7 min READ
Why traditional companies need to step up their tech stack (and how to do it)
Is your business stuck in the 20th century (at best)? It’s time for an upgrade. Here’s why and how to bring your company into the 21st century with the right tech tools.

Sales - 7 min READ
What Execs Love to See in a Sales Pipeline Report
A breakdown of what sales managers should include in their sales pipeline reports to show (and wow) marketing and sales leadership + the rest of the sales team.

6 min READ
An Introduction to CRM Custom Fields + How to Use Them
Did you know you can create custom CRM fields? Find out how, plus learn what the different field types really mean along with examples on how to use them.

6 min READ
Contact Management vs. CRM: Why Not Both?
From improving social selling to giving you more insight into relationships, learn how contact management with a CRM keeps your sales team productive and organized.

Marketing - 8 min READ
How to boost SaaS growth with sales methodologies
Combine email with a clearly-defined sales methodology, and you’ve got the power couple you need to make things happen with your SaaS acquisition strategy.

Sales - 14 min READ
10 sales management books every sales leader should read
Add the best sales management books (like To Sell is Human and Sales Management Simplified) to your reading list + become the best sales manager you can be.

Sales - 9 min READ
The 3 sales techniques reps aren’t being trained on
You can’t game the sales process with strategically scheduled calls or power poses. Here are 3 real techniques to increase sales every rep needs to know.

Sales - 10 min READ
How to build effective channel sales relationships
Learn how sales managers can build and scale a channel sales program to drastically increase revenue without hiring more salespeople.

Sales - 11 min READ
Do we need to update the BANT framework?
The BANT framework may be decades old now, but its main principles hold up. To properly qualify prospects, you have to ask the right questions. This guide will show you how.

Sales - 10 min READ
The Ultimate Guide to Sales Coaching
Want to supercharge your sales team? Learn how to give them everything they need through the power of sales coaching.

Sales - 9 min READ
8 Sales Metrics All Managers Should Track
What are the sales metrics that all managers should track? Here are 8 big ones, including cost per acquisition and customer lifetime value.