Copper blog
Sales - 8 min READ
What's Transactional Selling? Here's How to Do It
One-off, transactional purchases won’t help your business thrive. Boost your relationships—and sales—with these 3 consultative selling approaches.
Sales - 11 min READ
A Comprehensive Guide to Sales Enablement
Learn about sales enablement in detail with this step-by-step guide, including how to create content, use email templates, and more.
Sales - 9 min READ
Sales account planning: a step-by-step guide
Understand what sales account planning is, why it’s important & how to do it well with this step-by-step guide (from gathering data to executing your plan).
Sales - 10 min READ
10 KPIs All Sales Reps Should Track and Why
Learn which key performance indicators (KPIs) you and your sales reps should be tracking and why—Copper’s very own Regional Sales Manager breaks them down.
Sales - 11 min READ
How to Put Together a Killer Sales Campaign
Learn how to create a powerful sales campaign from the ground up. Plus, tips for managers to empower their teams to execute campaigns like pros.
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Popular
8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat
8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.
4 min READ
5 ways to use CRM and project task management for small businesses
Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!
6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.
Sales - 8 min READ
6 KPIs every sales manager should track
Key performance indicators (KPIs) are critical to inform any sales strategy. Learn more about which KPIs are a must to track for every sales manager.
Sales - 6 min READ
The KPIs That Sales Executives Should Track
Learn about the KPIs that good sales executives track, including customer lifetime value, loss reasons, customer acquisition cost, and more.
Sales - 11 min READ
7 Types of Sales Jobs: Which Role Is Right for You?
There are so many types of sales jobs out there. We're breaking down what each sales role looks like, and how to know if it's a good fit.
Marketing - 7 min READ
7 High-traffic Real Estate Websites to Generate Leads
These 7 user-friendly, high-traffic real estate websites are perfect to buy/sell homes & generate leads. Learn what to do with your leads once you get them.
Sales - 7 min READ
7 Must-dos to Be Successful in Sales Operations
A sales operations team contributes to your company's top line & performance. Follow seven "essentials" for successful sales ops in this guide from Copper.
Sales - 9 min READ
How to improve sales performance in 3 steps
Sales performance isn’t about selling more, it’s about selling more efficiently. Here are three steps to improve sales performance for long-term growth.
Sales - 12 min READ
Business Development vs. Sales: The Basics
Learn about the differences between business development (BD) + sales teams, where each team is best used & how to help them collaborate more effectively.
Sales - 9 mins READ
Timesaving sales KPI dashboards
Creating a sales dashboard is useful for making smart & big decisions. Become an expert on the 10 essentials of dashboards.
Sales - 8 min READ
Sales scripts vs. no sales scripts: the ultimate showdown
To use a sales script or not to use a sales script? That is the question. Hear out the pros and cons of sales scripts and decide which team you’re on.
Sales - 12 min READ
7 cold calling scripts for effective appointment settings
The more sales appointments you book, you more likely you are to close deals. Try these 7 cold calling scripts to get appointments that'll turn into sales.
Sales - 10 min READ
How to Close a Sales Call with Confidence
You’ve made your pitch and your prospect is qualified - now what? In this guide, we break down six ways to close a sales call so you can win more deals.
Sales - 10 min READ
6 real estate cold calling scripts for capturing leads
Having a tough time with cold calling? Use these 6 real estate cold calling scripts to help you capture more leads.
Sales - 9 min READ
How to Boost Sales (Backed by Case Studies)
Tips for boosting sales are often vague & generic. Check out how 3 different companies were able to increase their sales using tactics you can steal.
Sales - 8 min READ
The Complete Guide to SaaS Sales
Want to excel in SaaS sales? Focus on building long term relationships. Here's how to do it.
Sales - 11 min READ
9 Effective Cold Calling Techniques for Closers
Cold calling isn’t dead as long as you’re willing to improve your skills. Use these cold calling techniques to step up your game and close more deals.