Copper blog

Marketing - 13 min READ
The AIDA model from a copywriting perspective
Learn about the AIDA model, its limitations, and the most effective way of using it as a copywriter or content writer.

Sales - 6 min READ
The big list of sales incentive ideas (besides money)
Out of ideas for sales incentives that'll really motivate your salespeople? Here are some creative ways to get them moving and close more deals.

Sales - 7 min READ
The Spam-Free Sales & Marketing Approach to LinkedIn InMail
LinkedIn InMail is one of the most underused ways of reaching out to prospects and marketing your product or service. Learn how to use it well.

Sales - 7 min READ
The 5-Step Guide to Managing Leads at Trade Shows
A step-by-step breakdown of how to handle all those leads you picked up at the trade show, from software suggestions to automation tips.

9 min READ
Top 5 things to look for in a construction CRM
The fastest-growing construction businesses are taking advantage of CRMs to streamline and optimize the way their work. Find out how you can too.
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8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat

8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.

4 min READ
How to use CRM for project task management: 5 use cases
Simplify your workflow: Discover 5 ways small businesses use CRM project task management to track tasks, clients, and projects efficiently.

6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.

Productivity - 11 min READ
Construction's love-hate relationship with productivity
Productivity in the construction industry is going through a crisis. Discover the causes and how you can improve your crew's productivity.

Productivity - 8 min READ
8 Must-have Construction Project Management Software
What's the best and most user-friendly construction project management software out there? Learn about 8 of the best tools on the market.

8 min READ
How a CRM Can Stunt Your Growth
Learn how to choose the right customer relationship (CRM) tool and use it to shorten your sales cycle, maximize leads, and achieve exponential growth.
Sales - 11 min READ
How to Track Emails: 11 Simple Methods
Want to improve your sales email success rate? Learn how to track emails using a CRM and use those insights to close more deals.

Sales - 8 min READ
3 Data-driven Sales Forecasting Techniques (Using Just Your CRM)
In this article, we’ll look at 3 sales forecasting techniques that use nothing more than the data in your CRM to produce accurate sales forecasts.

Copper news - 4 min READ
How SunFunder Manages Millions in Capital Using Copper
Learn how SunFunder multi-continental team is using Copper CRM as they transform the solar financing industry.

Sales - 16 min READ
Prospect-friendly automated sales funnels
Learn how to build and configure an automated sales funnel to give you and your team more time to focus on relationships that actually drive revenue.

Sales - 7 min READ
Everything you need to know about scaling a sales team
Although scaling a sales team is often difficult, it's a necessary step to strengthen your sales process. Learn the art of scaling a team in this guide.
Sales - 8 min READ
3 Ways to Improve Your Reply Rate with a CRM
Don’t let your prospects go quiet! Learn 3 techniques to improve your reply rate using your CRM from the experts at Copper.

Sales - 8 min READ
A Starter Guide for Amping Up Wholesale Sales
To get more wholesale sales, you’ll need more customers and higher order volume. Find out what your business can do now to achieve both these goals.
Sales - 9 min READ
How to set sales quotas your reps love (using your CRM)
Sales quotas can be the perfect engine for your sale team—or its downfall. In this blog, our experts share some proven sales quota setting tips using a CRM.

7 min READ
The Biggest CRM Mistakes That Tech Companies Make
It’s tempting to rush into using powerful CRM software to streamline your work. But mistakes can be costly and slow things down. Here's how to do it right.

9 min READ
What Nonprofits Should Look for in a CRM
You know your nonprofit could benefit from a CRM—but do you know what features you need? Here's what nonprofits should look for in a CRM.

6 min READ
How to Manage Wholesale Relationships with a CRM
As a wholesaler, are you using the right features on your CRM to improve your relationships with retailers and customers? Find out how to do that here.

Copper news - 6 min READ
How SwingSearch Stays on Top of Recruitment with Copper
Learn how a California-based recruiting firm uses CRM to effectively manage their VC partners and clients nationwide—and is continuing to grow, fast.