Copper blog
Marketing - 15 min READ
The beginner's guide to referral marketing
Referral marketing can take businesses to the next level—fast. Read this in-depth guide with examples on how to tap into the exponential power of referrals.
Sales - 7 min READ
How to Succeed with Social Selling on Twitter
Are your salespeople taking advantage of the Twitterverse to close deals? Our guide breaks down everything you need to start social selling on Twitter.
Sales - 7 min READ
The curious case of annual run rate (ARR)
Annual Run Rate (ARR) is an easy way to predict sales revenue––but is it accurate? Check out what ARR is + if you should use it for sales forecasting.
Productivity - 11 min READ
Task management: 5 non-newbie ways to get things done at a new job
Start your new gig off on a strong note with this list of different task management techniques, the pros and cons of each, and helpful app suggestions.
Copper news - 5 min READ
New Name, Who Dis?—Now You Can Rename Records in Copper!
With the latest release of Copper, you can now rename the main records in your CRM to better suit your specific business terminology.
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Popular
8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat
8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.
4 min READ
How to use CRM for project task management: 5 use cases
Simplify your workflow: Discover 5 ways small businesses use CRM project task management to track tasks, clients, and projects efficiently.
6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.
Sales - 14 min READ
10 sales management books every sales leader should read
Add the best sales management books (like To Sell is Human and Sales Management Simplified) to your reading list + become the best sales manager you can be.
Sales - 9 min READ
The 3 sales techniques reps aren’t being trained on
You can’t game the sales process with strategically scheduled calls or power poses. Here are 3 real techniques to increase sales every rep needs to know.
Sales - 10 min READ
How to build effective channel sales relationships
Learn how sales managers can build and scale a channel sales program to drastically increase revenue without hiring more salespeople.
Sales - 11 min READ
Do we need to update the BANT framework?
The BANT framework may be decades old now, but its main principles hold up. To properly qualify prospects, you have to ask the right questions. This guide will show you how.
Sales - 10 min READ
The Ultimate Guide to Sales Coaching
Want to supercharge your sales team? Learn how to give them everything they need through the power of sales coaching.
Sales - 9 min READ
8 Sales Metrics All Managers Should Track
What are the sales metrics that all managers should track? Here are 8 big ones, including cost per acquisition and customer lifetime value.
Sales - 8 min READ
How to get more value out of open-ended sales questions
Listening & asking open-ended questions are essential qualities for salespeople. Learn how you can teach salespeople to ask memorable questions.
Sales - 8 min READ
Voicemail greetings that won’t bore or annoy prospects
Some say that voicemail greetings are dying, but some people still want the human connection on the phone, here are a few ideas for making it interesting.
Sales - 12 min READ
How to Improve Your Sales Process in 30 Days
Is there a disconnect between your sales process and leads or sales reps? Here are five steps for improving your process in as little as 30 days.
Sales - 7 min READ
A Breakdown of 5 Lead Qualification Frameworks
Learn about the different types of lead qualification frameworks you can use with this simplified breakdown of BANT, MEDDIC, FAINT, ANUM, and CHAMP.
Sales - 8 min READ
Social selling 101: Everything you need to know to get started
Is your sales team using social media to close deals? Our 101 guide breaks down the benefits of social selling and what reps need to get started.
Sales - 6 min READ
The Go-to Discovery Call Checklist For Prospecting
A successful discovery call is crucial to your sales process. Here are a few things you should keep in mind when you're on the phone with a prospect.
Sales - 8 min READ
A guide to tracking sales activities the right way
Learn about what types of data you should be tracking, how to track it, and how this data can help take your sales process to the next level.
Sales - 12 min READ
How to Do Radical Transparency Right as a Manager
Radical transparency can be hugely beneficial. Learn if radical transparency is right for your business and how to implement it the right way.
Sales - 11 min READ
The Beginner's Guide to Lead Distribution
New leads come in constantly—how can you spread them fairly and effectively to your reps? Discover what lead distribution can do for your sales team.