Copper blog
Sales - 10 min READ
How to build effective channel sales relationships
Learn how sales managers can build and scale a channel sales program to drastically increase revenue without hiring more salespeople.
Sales - 11 min READ
Do we need to update the BANT framework?
The BANT framework may be decades old now, but its main principles hold up. To properly qualify prospects, you have to ask the right questions. This guide will show you how.
Sales - 10 min READ
The Ultimate Guide to Sales Coaching
Want to supercharge your sales team? Learn how to give them everything they need through the power of sales coaching.
Sales - 9 min READ
8 Sales Metrics All Managers Should Track
What are the sales metrics that all managers should track? Here are 8 big ones, including cost per acquisition and customer lifetime value.
Sales - 8 min READ
How to get more value out of open-ended sales questions
Listening & asking open-ended questions are essential qualities for salespeople. Learn how you can teach salespeople to ask memorable questions.
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8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat
8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.
4 min READ
5 ways to use CRM and project task management for small businesses
Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!
6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.
Sales - 6 min READ
The Go-to Discovery Call Checklist For Prospecting
A successful discovery call is crucial to your sales process. Here are a few things you should keep in mind when you're on the phone with a prospect.
Sales - 8 min READ
A guide to tracking sales activities the right way
Learn about what types of data you should be tracking, how to track it, and how this data can help take your sales process to the next level.
Sales - 12 min READ
How to Do Radical Transparency Right as a Manager
Radical transparency can be hugely beneficial. Learn if radical transparency is right for your business and how to implement it the right way.
Sales - 11 min READ
The Beginner's Guide to Lead Distribution
New leads come in constantly—how can you spread them fairly and effectively to your reps? Discover what lead distribution can do for your sales team.
Marketing - 13 min READ
The AIDA model from a copywriting perspective
Learn about the AIDA model, its limitations, and the most effective way of using it as a copywriter or content writer.
Sales - 6 min READ
The big list of sales incentive ideas (besides money)
Out of ideas for sales incentives that'll really motivate your salespeople? Here are some creative ways to get them moving and close more deals.
Sales - 7 min READ
The Spam-Free Sales & Marketing Approach to LinkedIn InMail
LinkedIn InMail is one of the most underused ways of reaching out to prospects and marketing your product or service. Learn how to use it well.
Sales - 7 min READ
The 5-Step Guide to Managing Leads at Trade Shows
A step-by-step breakdown of how to handle all those leads you picked up at the trade show, from software suggestions to automation tips.
9 min READ
Top 5 things to look for in a construction CRM
The fastest-growing construction businesses are taking advantage of CRMs to streamline and optimize the way their work. Find out how you can too.
Sales - 11 min READ
How to build a startup sales strategy that fuels growth
Learn how to create a startup sales strategy that gets your company to hockey stick growth and helps you come out on top and win.
Sales - 9 min READ
5 Essential Stages of Killer B2B Sales Funnels
Learn about the 5 basic stages of B2B sales funnels that customers tend to pass through, including how to generate and nurture leads.
Sales - 8 min READ
3 Sales Pipeline Problems You Can Fix with Just Your CRM
Managing an effective pipeline is hard. In this blog, our CRM experts share 3 CRM hacks you can use to keep your pipeline performing at its best.
Sales - 8 min READ
7 creative sales motivation ideas to inspire your team
Looking for sales motivation techniques that don’t involve raises? More money isn’t always the solution. Check out these 7 creative motivational ideas.
Productivity - 11 min READ
Construction's love-hate relationship with productivity
Productivity in the construction industry is going through a crisis. Discover the causes and how you can improve your crew's productivity.
Productivity - 8 min READ
8 Must-have Construction Project Management Software
What's the best and most user-friendly construction project management software out there? Learn about 8 of the best tools on the market.