Copper blog
Sales
Upselling techniques and cross-selling strategies to increase sales
Learn best practices for upselling and cross-selling and start increasing sales in your B2B business.
Productivity - 3 min READ
Promoting employee engagement in a remote workforce
What we've learned while moving to a fully remote work model at Copper, and initiatives for effectively supporting remote employees.
Productivity - 9 min READ
Gmail mail merge: How to send personalized emails in bulk
Learn about Gmail’s mail merge, which lets you send emails in bulk while still allowing for a high level of personalization.
Marketing - 7 min READ
5 tips for using your email marketing funnel strategy to increase sales
Learn what the email marketing funnel is and you should do in every stage of the funnel to win prospects’ hearts.
Marketing
What is a buyer persona?
We explain what a buyer persona is, plus the four reasons why you need customer personas for your business.
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Popular
8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat
8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.
4 min READ
5 ways to use CRM and project task management for small businesses
Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!
6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.
Sales - 6 min READ
8 benefits of client relationship management for small businesses
Learn the benefits of client relationship management as a general strategy, and how CRM can increase the effectiveness of your relationship building efforts.
Copper news - 3 min READ
Houwzer enjoys 300% increase in email open rates with Copper + ActivePipe
See the explosive results this real estate company has experienced by integrating ActivePipe's email marketing capabilities with Copper CRM.
Sales - 8 min READ
6 sales pitch examples (and why they work)
No matter what you’re selling or who you’re pitching to your pitch is your bread & butter. Read these pitch examples to increase your closing rate.
Productivity - 4 min READ
Staying agile as an entrepreneur: Lessons learned over 2 tumultuous years
Small business owners have faced many challenges recently, but being an entrepreneur during Covid has taught them new lessons.
Copper news - 2 min READ
Copper + Outfunnel Revenue marketing report 2022
Marketing and sales leaders are optimistic about revenue goals in 2022, but remote work arrangements and other issues challenge coordinated efforts.
Sales - 7 min READ
7 Tips for writing signature-grabbing sales proposals
Use these seven tips to write irresistible sales proposals that get prospects to sign on the dotted line.
Client success - 3 min READ
How to speak your customers’ (love) languages
Do you know your customer’s love language? Learn how to spread the love and deepen customer relationships by applying some good old relationship advice.
Client success - 6 min READ
Putting customers first in a real estate market that keeps getting wilder
CRMs are the key to modern real estate lead nurturing. See what the right CRM can do to help you build long-term customer relationships.
Sales - 10 min READ
A detailed guide to sales pitches
How to structure, write, and deliver an incredible sales pitch, plus examples from real brands for helpful sales pitch ideas.
Marketing - 5 min READ
CRM and email marketing for small businesses
Pair your email marketing program with a customer relationship management platform (CRM). Learn email marketing tips as a small business using a CRM.
Copper news - 3 min READ
Egan uses Copper’s mobile app to keep its distributed team on the same page
How Copper customer Egan, a specialty contractor company, used our CRM mobile app to help with their transition to a distributed workforce.
Productivity - 7 min READ
How (and why) to whitelist emails in Gmail
Learn how to whitelist emails in Gmail, why it's important when you have important contacts, and a few shortcuts to save time while doing it.
Sales - 6 min READ
7 sales prospecting tips to get hot leads
Follow these seven sales prospecting tips and start landing more high-quality leads than ever.
Productivity - 5 min READ
An equitable tech checkup
We conclude our collaboration equity series with actionable steps for achieving this goal in your organization.
Sales - 6 min READ
How to set realistic sales quotas for your team
Don't fall into these traps when setting sales quotas for your team. Plus, learn about the best ways to set quotas that are both challenging and realistic.