Copper blog
Sales - 8 min READ
Sales lead management solutions for small business
How can you manage your leads when you’re still small and scrappy? See how a CRM helps small businesses master sales lead management.
Marketing - 9 min READ
How to write a case study that sells
Writing case studies will attract customers to your company. See the components of a case study in this step-by-step guide.
Sales - 5 min READ
Garden box retailer WoodBlocX overcomes setbacks to build a thriving e-commerce business
From local sawmill to regional retailer and mail-order model to e-commerce engine, this family-owned company's journey is anything but usual.
Sales - 8 min READ
Strategic planning for nonprofit marketing and fundraising: 6 best practices
There are numerous considerations that go into creating a winning nonprofit strategic plan and nonprofit marketing plan. Here’s where to start.
Productivity
Google Workspace usage is growing fast… here’s why
More companies are using Google Workspace than ever before. Let's look at why, and what Copper is doing to integrate deeply with Google.
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Popular
8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat
8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.
4 min READ
5 ways to use CRM and project task management for small businesses
Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!
6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.
Productivity - 9 min READ
Gmail mail merge: How to send personalized emails in bulk
Learn about Gmail’s mail merge, which lets you send emails in bulk while still allowing for a high level of personalization.
Marketing - 7 min READ
5 tips for using your email marketing funnel strategy to increase sales
Learn what the email marketing funnel is and you should do in every stage of the funnel to win prospects’ hearts.
Marketing
What is a buyer persona?
We explain what a buyer persona is, plus the four reasons why you need customer personas for your business.
Sales - 5 min READ
Your customers’ expectations have changed. Has your business changed with them?
Customer expectations are evolving rapidly… People are less loyal, more impatient, and prefer digital interactions. Learn how to adjust your approach accordingly.
Copper news - 4 min READ
How a creative agency builds picture-perfect relationships with Copper
Learn how Corduroy Media, a video production company & creative agency, uses Copper to manage production pipelines & client relationships more efficiently.
Copper news - 2 min READ
Case study: Real estate technology company uses Copper to scale without limits
New-model real estate co. Houwzer started using Copper CRM on day one and has grown exponentially since 2015. See their results, and how they got there.
Productivity - 6 min READ
Jumpstart your new business with these tech tools
Choosing the right tech tools for entrepreneurs or small businesses doesn’t have to be overwhelming. Here’s our list of the technologies you need to thrive from the start.
Sales - 6 min READ
8 benefits of client relationship management for small businesses
Learn the benefits of client relationship management as a general strategy, and how CRM can increase the effectiveness of your relationship building efforts.
Copper news - 3 min READ
Houwzer enjoys 300% increase in email open rates with Copper + ActivePipe
See the explosive results this real estate company has experienced by integrating ActivePipe's email marketing capabilities with Copper CRM.
Sales - 8 min READ
6 sales pitch examples (and why they work)
No matter what you’re selling or who you’re pitching to your pitch is your bread & butter. Read these pitch examples to increase your closing rate.
Productivity - 4 min READ
Staying agile as an entrepreneur: Lessons learned over 2 tumultuous years
Small business owners have faced many challenges recently, but being an entrepreneur during Covid has taught them new lessons.
Copper news - 2 min READ
Copper + Outfunnel Revenue marketing report 2022
Marketing and sales leaders are optimistic about revenue goals in 2022, but remote work arrangements and other issues challenge coordinated efforts.
Sales - 7 min READ
7 Tips for writing signature-grabbing sales proposals
Use these seven tips to write irresistible sales proposals that get prospects to sign on the dotted line.
Client success - 3 min READ
How to speak your customers’ (love) languages
Do you know your customer’s love language? Learn how to spread the love and deepen customer relationships by applying some good old relationship advice.
Client success - 6 min READ
Putting customers first in a real estate market that keeps getting wilder
CRMs are the key to modern real estate lead nurturing. See what the right CRM can do to help you build long-term customer relationships.