Copper blog

Productivity - 4 min READ
5 reasons to switch from Zoho CRM to Copper CRM
Deciding between Zoho CRM and Copper CRM? Take a look at this comparison, from usability to costs to customer support.

Client success - 9 min READ
How to identify, understand, and exceed customer needs
Before developing a business plan, companies should learn & identify customer needs. Check out ways to strengthen your needs fulfillment system in this post.

Sales
Upselling techniques and cross-selling strategies to increase sales
Learn best practices for upselling and cross-selling and start increasing sales in your B2B business.

Productivity - 3 min READ
Promoting employee engagement in a remote workforce
What we've learned while moving to a fully remote work model at Copper, and initiatives for effectively supporting remote employees.

Productivity - 9 min READ
Gmail mail merge: How to send personalized emails in bulk
Learn about Gmail’s mail merge, which lets you send emails in bulk while still allowing for a high level of personalization.
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Popular

8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat

8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.

4 min READ
How to use your CRM for project task management: 5 use cases
Simplify your workflow: Discover 5 ways small businesses use CRM project task management to track tasks, clients, and projects efficiently.

6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.

Copper news - 2 min READ
Case study: Real estate technology company uses Copper to scale without limits
New-model real estate co. Houwzer started using Copper CRM on day one and has grown exponentially since 2015. See their results, and how they got there.

Productivity - 6 min READ
9 small business technologies you need to thrive from day one
Choosing the right tech tools doesn’t have to be overwhelming. Discover 9 essential tools entrepreneurs & small businesses need to thrive from day one.

Sales - 6 min READ
8 benefits of client relationship management for small businesses
Learn the benefits of client relationship management as a general strategy, and how CRM can increase the effectiveness of your relationship building efforts.

Copper news - 3 min READ
Houwzer enjoys 300% increase in email open rates with Copper + ActivePipe
See the explosive results this real estate company has experienced by integrating ActivePipe's email marketing capabilities with Copper CRM.

Sales - 8 min READ
6 sales pitch examples (and why they work)
No matter what you’re selling or who you’re pitching to your pitch is your bread & butter. Read these pitch examples to increase your closing rate.

Productivity - 4 min READ
Staying agile as an entrepreneur: Lessons learned over 2 tumultuous years
Small business owners have faced many challenges recently, but being an entrepreneur during Covid has taught them new lessons.

Copper news - 2 min READ
Copper + Outfunnel Revenue marketing report 2022
Marketing and sales leaders are optimistic about revenue goals in 2022, but remote work arrangements and other issues challenge coordinated efforts.

Sales - 7 min READ
7 Tips for writing signature-grabbing sales proposals
Use these seven tips to write irresistible sales proposals that get prospects to sign on the dotted line.

Client success - 3 min READ
How to speak your customers’ (love) languages
Do you know your customer’s love language? Learn how to spread the love and deepen customer relationships by applying some good old relationship advice.

Client success - 6 min READ
Putting customers first in a real estate market that keeps getting wilder
CRMs are the key to modern real estate lead nurturing. See what the right CRM can do to help you build long-term customer relationships.

Sales - 10 min READ
A detailed guide to sales pitches
How to structure, write, and deliver an incredible sales pitch, plus examples from real brands for helpful sales pitch ideas.

Marketing - 5 min READ
CRM and email marketing for small businesses
Pair your email marketing program with a customer relationship management platform (CRM). Learn email marketing tips as a small business using a CRM.

Copper news - 3 min READ
Egan uses Copper’s mobile app to keep its distributed team on the same page
How Copper customer Egan, a specialty contractor company, used our CRM mobile app to help with their transition to a distributed workforce.

Productivity - 7 min READ
How (and why) to whitelist emails in Gmail
Learn how to whitelist emails in Gmail, why it's important when you have important contacts, and a few shortcuts to save time while doing it.

Sales - 6 min READ
7 sales prospecting tips to get hot leads
Follow these seven sales prospecting tips and start landing more high-quality leads than ever.