How to Make an Email List in Gmail

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Sales : 8 min read

How to Make an Email List in Gmail

Making an email list in Gmail can feel a tad inefficient, so we decided to make it as simple as possible.

In just a few quick minutes, you’ll learn…

But before we get to the step-by-step instructions, let’s take a look at why you'd want to create an email list in Gmail.

Benefits of creating a group email/mailing list in Gmail

There are plenty of advantages to creating a mailing list in Gmail.

For starters, you save time because you only having to press ‘Send’ once. If you’re the kind of person who sends a ton of emails, you know how quickly it can get overwhelming.

Luckily, bulk lists make it easier to juggle a lot of contacts because you can manage them all at once rather than clicking ‘Send’ a million times.

When you do it with a Gmail-friendly CRM (more on that below), you’ll also get to nurture and manage your lists with:

  • Detailed metrics
  • Scalable reports
  • Automated follow-up reminders based on recipient behavior
  • Real-time notifications

In the end, it’s an email marketing shortcut that can pay you back ten-fold.

How to make an email list in Gmail to send bulk emails (the old fashioned way)

NOTE: You can’t create a mailing list with the Gmail mobile app—desktop only!

Step 1: Open Chrome and make sure you’re logged into the right Google account.

Step 2: Click the ‘Google apps’ tab in the top right of your Chrome browser:

google apps tab

Step 3: Select the ‘Contacts’ icon from the dropdown menu:

contacts in google apps

Step 4: Import any new contacts you want to include, then check the boxes for the contacts you want to add to the group:

import new gmail contacts

Step 5: Click the ‘Label’ icon in the top menu bar, then click 'Create label':

label icon in gmail

Step 6: Name the Group, then save it.

naming group in gmail

Congrats! You’ve successfully created a mailing group in Gmail.

Now for the fun part: blasting out those bulk emails!

How to send bulk emails in Gmail (the old fashioned way)

Step 1: Head to your Gmail dashboard.

Step 2: Click the ‘Compose’ button in the top left corner.

composing an email in gmail

Step 3: Click ‘Bcc’ in the recipient box and type the name of the group you just created:

bcc in gmail

Pro-tip: Using ‘Bcc’ instead of ‘Cc’ ensures that the recipients won’t see the recipient list and that when the recipient replies, it will only be delivered to the sender and not to the rest of the group.

Step 4: Type up your email and click ‘Send.’

sending email in gmail

That’s all there is to it.

Can you believe that was the hard way?

Now for the optimized way with a CRM that’s integrated with Gmail:

How to do it all in one go with a CRM that's hooked up to Gmail

This method is for anyone who needs to send group emails for a business (like to prospects or customers).

It allows you to track how recipients respond to your emails:

  • Do they open the email the first time they see it?
  • Do they open it but then close it right and don’t read it?
  • Do they respond consistently?
  • Have they never clicked or opened even once?

All of these things are important because they help you categorize your leads according to how ready they are to buy.

A huge benefit of bulk emailing through a CRM is that you already have customer and prospect lists in there, so there’s no need to create a new group.

Copper is one of those CRMs built specifically for Gmail. We’ll be using it as an example.

With Gmail sync on, you can send bulk Gmail emails directly from within Copper using custom templates and merge fields.

Here’s how to make an email list in Gmail with Copper:

Step 1: Sign in to your Copper account.

Step 2: Select the ‘Settings’ icon at the bottom of the left side menu:

settings in copper crm

Step 3: Click ‘Email Settings & Templates’ from the ‘Preferences’ section. (At the top of the upper white box, make sure that ‘Send and reply from Copper’ is selected.)

email settings in copper crm

Step 4: In the left side menu, select the type of contact (leads, people, companies, or opportunities) that you want to build an email list from:

build email list in copper crm

Step 5: Check the boxes of the contacts you’d like to include in your email list:

email list contacts in copper crm

Step 6: Select the ‘Envelope’ icon in the top menu to compose a bulk email:

compose bulk email in copper crm

Step 7: Include prebuilt templates (if you already created them) and merge fields by clicking the ‘Plus’ icon in the ‘Message’ section (learn about Copper’s email template feature here):

compose bulk email in copper gmail

Choose your templates or merge fields from the displayed options:

choose templates and merge fields in gmail and copper

Step 8: Review all your recipients by scrolling back and forth with ‘Arrow’ icons:

review bulk emails in gmail and copper

Step 9: Hit Send and let the bulk emailing begin.

Keep in mind that Gmail has enforced sending limits: 500/day for free accounts and 2,000/day for G Suite accounts. Sending too many emails may result in a 24-hour email restriction.

That’s it!

You’re officially ready to get the most out of Gmail lists.

How are you going to leverage email lists In Gmail?

Making an email list in Gmail can be a savior of a feature for businesses and organizations.

They allow you to reach more people with less effort, then nurture those relationships with greater efficiency.

How will you harness the power of Gmail lists to grow your business?

And if you want to save even more time managing your contacts in Gmail, check out how you can do that with Copper.